The ATI brand will be no more very soon. For those interested, ATI was purchased by AMD recently and is in the process of migrating ATI into AMD.
The current news is that AMD will be dropping the ATI brand altogether, meaning that in the near future, hardware enthusiasts will have to choose between AMD or nVidia GPUs and AMD or Intel CPUs.
Personally I think it's a bold move, which will no doubt lead to a lot of confusion in the near future. It may also lead to a drop in sales, but on the flipside - it could boost them too.